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MaxDiff asks people to choose what matters most and least from a set of options, giving you a clear ranking of product features, benefits, or claims. Use the results to decide what to build, improve, or highlight in your marketing.
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Our early clients knew it better than anyone. They stayed anyway, and told us exactly what was broken. We didn't defend any of it. Every complaint became a brief, every frustrated email a sprint. Eleven months later, this is what survived. Brands set their own quality parameters, and the platform filters out dishonest participants in real time. An AI questionnaire builder writes your survey from a brief or imports an existing one. 1M+ verified consumers in India, 65M+ globally. Decision-ready insights in 72 hours, and an AI you can talk to about your findings. Months of ideation, turned into something we're proud of.
October 2026
Smartphone festive sale 2026: Why buyers wait for the sale but would have bought anyway
Smartphone festive sales in India are led by Flipkart Big Billion Days and the Amazon Great Indian Festival. In Flickly’s 2026 study, 74% of smartphone buyers bought their phone in a sale. Most of these buyers say they would still have bought the same phone without the sale, but at a later date.
September 2026
What do consumers want in an air conditioner?
Urban Indian buyers now rank air quality and health as the top reason to buy, ahead of cooling and running cost, with price only fourth of sixteen. The category still sells on star ratings buyers have moved past.
September 2026
What do Indians want in a washing machine? The Ultimate Guide 2026
Buying guides say Indians want affordability first. Flickly's 2026 study finds recent buyers rank stain removal first and value for money seventh of sixteen.
July 2026
Why gut health is becoming the most important dog food benefit for Indian pet parents
Why gut health is becoming the most important dog food benefit for Indian pet parents.
July 2026
Sportswear Case Study: The Gap Between Awareness and Recall
Awareness isn't VelocityX's problem. Recall and conversion are, and the data shows exactly why.
July 2026
How a consumer behaviour study identified a 44% addressable market for Creston's India entry
Creston is a television brand positioning for commercial launch in India's mid-premium and premium segment.
