Case Studies.
How do the best teams decide what to build?
Explore Flickly case studies on consumer research,
product strategy, and the data behind smarter decisions.
July 2026
How a consumer behaviour study identified a 44% addressable market for Creston's India entry
Creston is a television brand positioning for commercial launch in India's mid-premium and premium segment.
July 2026
What Indian cat parents are actually buying in 2026
What Indian cat parents are actually buying in 2026, and why clear naming beat premium-sounding alternatives.
July 2026
Why gut health is becoming the most important dog food benefit for Indian pet parents
Why gut health is becoming the most important dog food benefit for Indian pet parents.
July 2026
Why Indian Serum Users Switch and What Brings Them Back
Uncovering why users left a science-led serum brand revealed a proof credibility gap worth closing.
July 2026
How Indian skincare brands can win at the shelf with smarter serum naming and ingredient communication
How Indian skincare brands can win at the shelf with smarter serum naming and ingredient communication.
July 2026
Fabric Conditioner Consumer Insights: Relaunch Strategy
How consumer insights shaped Nova Essentials' fabric conditioner relaunch across fragrance, packaging, and trial.
July 2026
How concept testing helped Bloom Baby choose the stronger diaper proposition
How concept testing helped Bloom Baby choose the stronger diaper proposition for launch.
July 2026
Sportswear Case Study: The Gap Between Awareness and Recall
Awareness isn't VelocityX's problem. Recall and conversion are, and the data shows exactly why.
July 2026
How Indian FMCG brands can unlock milkshake occasions through positioning and low sugar innovation
How Indian FMCG brands can unlock milkshake occasions through positioning and low sugar innovation.