AI-powered survey workflows: build studies in minutes

Q: Where does Flickly use AI across the platform?

Flickly is an AI-powered consumer research platform that uses AI at three stages: building surveys, checking response quality, and generating insights. This lets teams design, field, and analyze consumer research in one place, faster than manual methods.

Q: What is Flickly's AI intelligence layer?

Flickly's AI intelligence layer is the AI that runs across the whole platform, from building surveys to scoring response quality and generating insights. It powers the Decision Intelligence engine that removes unreliable responses, keeping every stage of consumer research fast and accurate.

Q: Does Flickly build surveys automatically with AI?

Flickly's AI survey builder creates a complete, structured survey from a plain-language prompt, selecting question types, options, and question order. Teams review and edit the AI-built survey, then set their audience and publish.

Q: How does Flickly detect low-quality survey responses?

Flickly protects survey data quality with an AI engine that scores every response as it arrives. It flags gibberish and off-topic open-ended answers, then removes responses that fall below the quality threshold before analysis.

Q: Can Flickly analyze open-ended survey responses?

Flickly uses AI to analyze open-ended responses, reading each answer to flag gibberish, meaningless, or off-topic text. Genuine responses are kept and summarized, so qualitative feedback stays clean and usable.

Q: How accurate is Flickly's AI-powered consumer research?

Flickly keeps AI-powered consumer research accurate by removing low-quality and dishonest responses before analysis. Only responses that pass its automated quality checks are counted, so insights reflect genuine, reliable data.

Flickly AI

How AI works across the platform

01Questionnaire BuilderAI drafts the questionnaire 02Study SetupYour document, built into a study 03Workflow LogicConditional logic, wired 04Response Quality18-rule quality check 05ReportingReports and decks 06Flickly DigestContinuous category read

AI questionnaire drafting

Your brief becomes a launch-ready questionnaire.

Describe what you need to know in plain language. Flickly AI picks from all various question types, writes in neutral survey language, sequences screener to core to follow-up, and sets the scales and ranges as it goes.

Then keep talking to it. Ask for another question, tighten the wording, drop a section, and the study updates in place.

AI study builder

Research briefTest two packaging concepts for a 50ml serum with metro skincare buyers, 22 to 38, and tell me which one wins on trust.

Flickly AI is building your study

ScreenerHow often do you buy facial serum?Single select · 5 options

Q2Which packaging do you prefer?Image choice · randomised

Q3What is the most you would pay for 50ml?Numeric · ₹199–₹899

Q4Rate each concept on trust, appeal and ingredient confidenceLikert grid · 3 rows × 5 pts

Q5How likely are you to buy at ₹349?Scale · 1–5

AI study coding

Already have a questionnaire? Drop it in and it's automatically coded.

Upload a PDF, Word doc, or a legacy agency questionnaire. Flickly AI reads it and builds the study inside the platform: question types mapped, options and scales carried over, sections preserved, grids and piping configured. What used to be two days of scripting is a single upload.

Hey User!Create instant insights from real opinions.

Ask anything, or attach a questionnaire (PDF/DOCX)

Concept-Test.docxCoded into the platform

Create from scratchPackaging A/B TestAd Creative TestBrand Perception Survey

SECTION A — SCREENINGA1. How often do you purchase facial serum?Weekly / Monthly / Quarterly / NeverSECTION B — CONCEPT EVALUATIONB1. Please review Concept A and Concept B.B2. Rate each on: trust, appeal, value(Scale: 1 = not at all, 5 = extremely)B3. Maximum acceptable price (₹)ASK B3 ONLY IF B2 TRUST ≥ 4

QuestionnaireWorkflowAudienceScoringDIFinalise

Build your surveySurveyStudy titleSection 1S1Q1 · FrequencyQ2 · AwarenessQ3 · Funnel gridQ4 · PriceQ5 · Open end+ Add section

How often do you purchase facial serum?Single select5 options · screener rule attached

Which of these brands have you heard of?Multi selectList rotated · 12 brands

For each brand, where are you in the funnel?Likert gridRows piped from Q2 aware brands

Maximum you would pay for 50mlNumeric₹ range · validation on

Why did you give that score?Open textVerbatim piped from prior answer

+ Add a question

Various question types mapped automaticallyLikert grid rows pulled from prior questionsLooping and pipe tags configuredSections and randomisation preservedEvery field still editable

AI conditional workflows

The logic wires itself.

Type the routing you want and Flickly AI builds it on the canvas: screeners, skips, branches and terminations wired end to end. It reads intent from the questionnaire and proposes the rest, so qualify here, skip there, terminate the ones who don't fit.

How often do you buy the category?Single choiceQ1ANever buy the categoryBBuy premium regularlyCBuy occasionallyDBuy value brands only

TerminateOut of scope

ConditionalQ7 · Pricing block

CompleteStudy complete

Termination added · Q1 option A routes to Terminate

Screener terminationsSkip logicConditional reveal and lock/unlockAND/OR multi-condition rulesVisual flow canvas

Every response is scored against 18 behavioural rules before it reaches your dashboard.See Decision Intelligence

AI reporting

From clean data to a finished deck.

Executive summary, per-question findings, demographic highlights and recommended actions, written the moment the data lands and exportable as a report or a presentation. Set tone and focus; the AI writes to it.

Ask AI sits alongside the dashboard as survey intelligence, so you can question the data directly and get an answer with the numbers behind it.

Tone

Executive summaryConcept A wins on trust; price is the ceiling.Concept A outperforms Concept B on trust and purchase intent across both metro and tier-2 buyers. Price resistance begins at ₹399, which caps the launch price rather than the concept itself. Recommend proceeding with A at ₹349.

01Purchase intent for Concept A is 14 points ahead of Concept B02Ingredient trust is the top driver of intent, ahead of packaging03Price resistance rises sharply above ₹399 in metro and tier-2 alike

Flickly Digest

The intelligence layer, inside your dashboard.

Digest reads every response in your study and answers questions about it in plain language, from headline findings to how segments differ and why respondents were screened out.

Flickly DigestAsk anything about this survey's data

I read this survey's responses, who completed it, what they answered, and how the logic routed them.

What are the headline findings from this survey?How do men and women differ in their answers?Why were respondents eliminated, and does it bias the results?

Ask about this survey's results

Why Flickly AI

The old way is broken.

The old wayWith Flickly AI

Weeks to get results from a research agencyBrief to verified results in hours, not weeks

No visibility into data qualityEvery response scored by AI before you see it

Survey design requires a specialistAI drafts the entire questionnaire from your brief

Reports arrive after decisions are madeWritten insights the moment data arrives

Gut instinct fills the gapsDecisions backed by real, clean consumer data

Flickly's AI intelligence layer has made reporting and decision intelligence look simpler than ever

Study designYour brief becomes a launch-ready questionnaire.

Quality engineEvery response is scored before it reaches you.

78%54%31%

Insight generationCuts, crosstabs, and summaries update live.

Nothing gets re-briefed, re-cleaned, or re-explained along the way.

Explore more

Playbooks & guidesStep-by-step frameworks to run concept tests, validate ideas, and make decisions with confidence.Read more Thought leadershipExpert perspectives on consumer behavior, market shifts, and where the industry is heading.Read more Case studiesSee how brands turn consumer insights into validated ideas and measurable outcomes.Read more

Meet the AI intelligence layer behind every Flickly study

Describe the decision you are facing and Flickly takes it from brief to verified answer.

Ask anything, or attach a questionnaire (PDF/DOCX)

Frequently asked questions

Where does Flickly use AI across the platform?

What is Flickly's AI intelligence layer?

Does Flickly build surveys automatically with AI?

How does Flickly detect low-quality survey responses?

Can Flickly analyze open-ended survey responses?

How accurate is Flickly's AI-powered consumer research?