Playbook and Guides
Learn how to run sharper consumer research
with hands-on playbooks and guides that walk you through every step,
from your first question to your final decision.
October 2026
Best SurveyMonkey Alternatives To Use For Market Research in 2027
Compare the best SurveyMonkey alternatives for market research, from platforms with built-in panels and quality checks to free survey tools, and their pricing.
October 2026
Tesla Roadster flying car: Will people buy it?
Elon Musk’s Tesla flying Roadster sounds like science fiction, but would people actually buy it? Explore what pricing, purchase intent and consumer research reveal about demand.
October 2026
What is conjoint analysis? A complete guide with examples
Conjoint analysis shows what customers value by making them choose between product options. Learn how it works, its types, an example and how to read results.
October 2026
Best market research platforms to use in 2027
Compare the best market research platforms to use in 2027, from consumer research and survey platforms to AI and social listening, and what each is best for.
October 2026
Types of market research
A complete guide with examples
October 2026
What is market research?
Learn the types, methods and steps, with real examples.
September 2026
Top 5 consumer insights platforms for market research in 2026
See how Flickly's 72-hour research and Decision Intelligence compare with Qualtrics, Zappi and Attest.
September 2026
What is MaxDiff? Understanding Maximum Difference Scaling, or Best-Worst Scaling
The complete guide on MaxDiff analysis
August 2026
What is consumer research?
How consumer research differs from market research and consumer insights, the five types of data it produces, the methods used to gather it, and the mistakes that make a study hard to act on.
August 2026
What is quantitative market research?
What makes a study quantitative, how it differs from qualitative research, the methods teams actually use, why sample size decides whether the number can be trusted, and when to reach for it.
August 2026
What is incidence rate? Examples of high and low incidence
The formula, worked tiers from general population down to niche B2B, and why incidence rate drives cost, timeline and sample size planning all at once.
August 2026
What is a good survey design, and what does bad design cost you?
The structural decisions behind a quantitative study: section order, screener placement, question types, length, where bias enters, and how to set quality rules against your own design.
August 2026
What is a good questionnaire, and how should you frame questions and answer options?
How to write questions respondents can answer accurately, and option lists that let them tell the truth: exclusivity, balance, scale points, neutral versus don't know, and option order.
August 2026
How many questions should a survey have, and what actually sets the limit?
Why question count is the wrong measure, how to set a length budget in minutes, what each question type costs in respondent time, and how to shorten a questionnaire without losing coverage.
August 2026
What is LOI, and how does length of interview shape a quantitative study?
Length of interview sets cost per complete, fielding speed and the speeder threshold. Typical LOI by study type, how to estimate it from question types, and why the estimate matters.
August 2026
What is a target audience, and how do you define yours in three steps?
The four layers of an audience profile, why psychographics explain a purchase where demographics cannot, and a three-step method that ends in 5W profiles you can act on.
August 2026
What is a quantitative concept test? Best practices
How to write a concept statement, keep concepts comparable, choose between monadic and sequential monadic, and set a benchmark and decision rule before the data arrives.
August 2026
How do you randomise concept order in a sequential monadic test?
Why position changes scores through primacy, fatigue and contrast, what balanced rotation actually fixes, and the two checks that confirm order did not decide your winner.
